Vista High Photography - Mrs. Olden
Stay in-touch
  • Home
  • Photo 1
    • Gallery >
      • 2017-18
      • 2016-17
      • 2015-16
      • 2014-15
      • 2013-14
      • 2012-13
      • 2011-12
    • Syllabus
    • Course Outline
  • Photo 2
    • Gallery >
      • 2017-18
      • 2016-17
      • 2014-15
      • 2013-14
      • 2012-13
    • Syllabus
    • Photo Tutorials
  • Resources
  • Contests & Opportunities
  • Clubs
    • Photo Club >
      • Summer Photo Club
      • Resources
    • Vista Video Club
  • Parents
  • About the Teacher

Advertising

1/21/2014

 
Picture
For this assignment you will be creating two advertisements in an ad campaign for the same brand/product. 

Complete the 'Advertising Scripting Template' first to help determine who your target market is and how you can connect the product to these potential consumers.

You will then determine a catchphrase or headline for your ad that connects the imagery to the product. The image(s) can be ones that you take yourself, images found on the internet, or a combination of the two.

The print advertisements have to be done in Photoshop or Illustrator using type tool and layers.  The ads must be 8-1/2” x 11” tall with a resolution of 300 pixels/inch.

From WIKIPEDIA
'An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.'



Comments are closed.

    Graphic Design

    Assignments & Resources

    Archives

    May 2018
    April 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    May 2016
    April 2016
    March 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    September 2013
    August 2013

    Categories

    All

    RSS Feed

Proudly powered by Weebly