Complete the 'Advertising Scripting Template' first to help determine who your target market is and how you can connect the product to these potential consumers.
You will then determine a catchphrase or headline for your ad that connects the imagery to the product. The image(s) can be ones that you take yourself, images found on the internet, or a combination of the two.
The print advertisements have to be done in Photoshop or Illustrator using type tool and layers. The ads must be 8-1/2” x 11” tall with a resolution of 300 pixels/inch.
'An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.'