Public Art Proposal (due 5/13)

• What is your idea? Include sketches and a ‘mock up’ of your idea created in Photoshop, attach printouts.
• Where will your art be ‘installed’?
• How will you install your art so that it is temporary and non destructive? Be specific.
• What supplies will you need to create your artwork? Who will be responsible for each supply?
• What is the purpose of your artwork? What are you trying to say or communicate?

Installations will need to be installed by Tuesday, May 28th in coordination with VHS's Celebration of the Arts

Using Indesign design your layouts using the following specs:
New Document
Intent: Print
Number of pages: 2
Start on page: 2
Check - Facing Pages
Size: Legal - half
Portrait Orientation
Bleed: .15 inches

You will be assigned 3 layouts do design for the magazine. Files are located V: > McKay > Lit Art Mag > LAYOUTS > and you will find the files under the number you were assigned

Fonts and Color Style sheet are located in V: > McKay > Lit Art Mag > Fonts


After each layout is completed print out on legal size paper to printer 4525 and tape to whiteboard

For this assignment you will be creating two advertisements in an ad campaign for the same brand/product. 

Complete the 'Advertising Scripting Template' first to help determine who your target market is and how you can connect the product to these potential consumers.

You will then determine a catchphrase or headline for your ad that connects the imagery to the product. The image(s) can be ones that you take yourself, images found on the internet, or a combination of the two.

The print advertisements have to be done in Photoshop or Illustrator using type tool and layers.  The ads must be 8-1/2” x 11” tall with a resolution of 300 pixels/inch.

From WIKIPEDIA
'An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.'

PUBLIC SERVICE ADVERTISING - Division 4562
An ad for print promoting a social service, public service or non-profit organization. Focus on a specific campaign for social improvement.

PACKAGING - Division 4563
Graphic and structural packaging programs for retail, promotional and industrial use, including containers, bags, boxes, bottles, labels or CD covers. 

POSTERS - Division 4564
Entries may range from literal storytelling to metaphoric imagery or abstractions to fit the poster medium. 
May not exceed 36”x42”.

FAIR THEME “Game On!” POSTERS - Division 4565
Poster Art of any genre promoting the theme. Can be single images or collages. May not exceed 36”x 42”.

PORTFOLIO -Division 4566
JUDGING CRITERIA: Image Composition/Impact; Quality of Presentation; Breadth of Contents; Creativity 
and Originality. Portfolio of student work in graphics that is two dimensional. Portfolio will have 6 to 10 examples of the student’s best work. Examples not to exceed 11” x 17”. Must be submitted in a bound portfolio or contained packaging. No electronic portfolios.

TYPOGRAPHY - Division 4567
Logos, lettermarks, graphic presentations where type is used as the main graphic element in the design.

DIGITAL PAINTING & ILLUSTRATION - Division 4570
Creative use of digital imaging applications to develop artistic interpretations of imagery. No presentation 
requirements.

IMAGE COLLAGE - Division 4571
Assemblage, collage or montage of images to take on new objectives or meaning for the content. No 
presentation requirements.

DIGITAL COMPOSITE IMAGE - Division 4572
Digital combining of images to increase the visual impact or overall quality of the composition. This image 
should maintain the photographic realism of the photograph while improving or increasing the interest of the 
image. Entry must be accompanied by a print of the original images. No presentation requirements.


COMPUTER GRAPHICS - Division 4573
JUDGING CRITERIA: Layout/Design; Level of Difficulty; Typography/Images; Visual Presentation. To include logos, illustrations, photographs, and other graphics that have been produced or manipulated 
using computer systems. Submit original idea, if available, with project. 

DOCUMENTS - Division 4575
To include documents and other products that have used computer systems to assemble text and/or 
graphics into a final presentation. Example: flyers, ads, brochures & pamphlets.

You will be designing a cover and 2 page spread for the Arts & Literary Magazine 'Curiosity Collected' using the text and images provided.
You must include the following in your design:
Size: 
Legal - half, vertical or horizontal - your choice, 3 pages
Cover:
Masthead-Curiosity Collected
Cover lines- Premiere Issue, Vista High School, Arts & Literary Magazine, Vol. 1, Issue 1
Spread: 
Must use 1 written work & at least one artwork
Title & credits for each of the works included

Be creative!

Here are some more advanced InDesign techniques you may want to incorporate or try:
Distinct Monotone Layout | Multi-page Feature | Magazine Cover Design | Combine Type with Images | Striking images with Blending Modes | Multiple Images in one Frame | Simulate Screen print Effects | Easy Clipping Paths 
These are just a sampling... you can always search for more!

Need ideas and Inspiration?
28 Cool & Inspirational Magazine Designs | Best Magazine Design | 10 Examples of Great Magazine Design |

In Illustrator and/or Photoshop create a poster to create awareness about our Character Counts Program. You must incorporate a new technique to create a unique typographic effect. Check out the tutorials below or look for some on your own. Create designs that will appeal to the population of VHS.

Read about the Character Counts campaign: 6 pillars of Character and What is Character?

Document Size: 11x17, landscape or horizontal, (Photoshop @300ppi)

Typographic Tutorials (Photoshop):  Displaced text |  Party Text Effect |  Gold Text |Texture & Depth with Type |  Create Distorted Text  |  Creating cardiac rate effect | 'Bee Movie' text effect | Slow Shutter Effect | Spot Colors & Channels |

Typographic Tutorials (Illustrator): Type made of shapes | Add Texture & Depth | Decorative Custom Type | Turn 2D type into 3D | 40 text effect Tutorials |

Today you will spend the period completing a tutorial. Following tutorials is one way digital artists learn and update their skills as technology is always changing.

Make sure the tutorial uses Photoshop or Illustrator and not another program. Pick a tutorial that is just beyond your skill level so you push yourself to learn something new, read through it first before you start! If you get stumped google it (ex- 'where to find blur filter in photoshop cs6'), or ask a classmate nearby for a quick question. 
Use the images provided in the tutorials or find your own images on the internet (search for large quality).

Lastly, make the finish tutorial you create look like a finished piece and not 'an exercise', something you could print out and display!

First person to finish can create a new turn-in folder on the V drive > McKay > Graphic Design > Period > TUTORIAL > Lastname_First_tutorial.ai or .psd

Photoshop Tutorials: Colorize a B&W Photo | Space Warp Implosion | Futuristic Composition | Texture & Depth with Type | Break the JPEG Code | Mixing Vector Shapes | Create Distorted Text | Creating cardiac rate effect | Displaced text | How to create scotch tape | Create a laserbeam on body | Adding 'creative' label to skin | Adding colorful curved lines | Creating Custom Patterns | Symmetrical Abstraction | 50 photoshop tutorials

Tutorial Sites: Greyscale Gorilla | Computer Arts | Photoshop Star | Youtube PhotoGavin | LayersMagazine | PSD Tuts+

You and a partner will work together to create 4 different shoe designs. Each shoe design will represent one of the following:

• Music
• Local Flavor
• Action Sports (snowboarding,. skateboarding etc...)
• Art

Think outside the box, these designs do not have to be wearable so get creative and do something different!!!

The winning designs will them become a reality and we will put the designs on each of the pair of shoes.

Templates: 106 | Authentic | Sk8-hi | Slip-on

Look here for rules and more info: Custom Culture Website

Over the next 2 weeks you will be coming up with new designs for the Visa Unified School District Logo. Here are examples of good and bad school district logos from around the country: Examples

Create variations of your design or several different designs all together. Remember the winning design gets $250! 2nd & 3rd also win $$.

The logo should reflect the current vision, mission and values of the school district (see below).  Think of innovation, technology, collaboration, partnership, community. Get away from traditionally what you think of as school: books, pencils, paper... 

Vision
Our vision in Vista Unified School District is to be the model of educational excellence and innovation.

Mission
The purpose of Vista Unified School District is to inspire each and every student to persevere as critical-thinking individuals who collaborate to solve real-world problems.

Values

• Respect: Treating all with dignity.
• Trust: Having confidence that every decision focuses on the best interests of all students.
• Collaboration: Working in a collective partnership with clear two-way dialogue that builds relationships among home, school and the community.

Now the you have designed your logo it is time to put it on something.... a business card! Look at the links below to get some inspiration. Whatever you decide to do... make sure it is well designed, not just all the information on a card in a cluttered way. Each elements needs consideration- size, font, color, placement.
Download the template here: Business Card Template

• 60+ Most Beautiful & Creative Business Card Designs
• Business Card Designs- with comments from the designers
• Moo card printing

What should your card have on it?

• Name of Business/Logo
  
• Person's name
  
• Person's position/title
  
• Email
  
• Telephone Number
  
• Fax Number
  
• Licence Number
  
• Website